Driving Better Leads for Less
Discover how Pixi Digital helped Driveline generate more high-quality leads while significantly reducing ad spend.
Download the Case Study
22000+
The Number of Leads (Phone Calls and Website Enquiries) Generated for Driveline
600000+
The Number of Clicks Generated by Google Ads Campaigns
9+ Years
The Number of Years Driveline Worked with Pixi Digital
Driveline is New Zealand's leading independent vehicle finance and leasing company, offering tailored solutions for businesses and individuals. With decades of industry experience, they specialise in SmartLease™ plans, fleet management, and sourcing everything from EVs to utes and prestige vehicles. Driveline's team takes a consultative, no-pressure approach, ensuring every solution is fit-for-purpose, tax-efficient, and cost-effective. Trusted by thousands of Kiwis, Driveline is known for simplifying the process and delivering transparent, flexible vehicle finance options.
📢 If you're looking for a new car or need help with your vehicle fleet, talk to the team at Driveline.
The car leasing and finance industry is one of the most competitive verticals on Google Ads, with average cost per click often exceeding $10 to $15. Driveline approached Pixi Digital after experiencing a steady increase in their cost per lead, rising from $105 to $155 and at one month peaking at $327 with a previous agency.
Driveline understood it was not just about generating leads, but about achieving the best return on investment. So they engaged Pixi to take a fresh look at their Google Ads campaigns and turn things around.
The Digital Strategy
At Pixi Digital, we started by diving deep into Driveline’s Google Ads data to understand what was happening. A sharp rise in cost per lead signalled deeper issues, so we ran a full audit to pinpoint inefficiencies and structural gaps in the account.
We then rebuilt the campaign structure from the ground up. This included refining keyword targeting, applying smarter bidding strategies, and improving ad relevance to drive better engagement.
With the account stabilised, we shifted focus to scaling. We explored new keyword themes, tested fresh audience targeting, and expanded high-performing campaigns to capture more of the market.
To strengthen long-term growth, we rolled out a comprehensive SEO strategy. The goal was to ensure Driveline appeared at the top of search results for their most valuable terms, increasing visibility and reducing reliance on paid media over time.
Search Engine Optimisation (SEO)
Keyword Research, Keyword Strategy, On-Page Optimisation, Content Marketing, Local SEO, Technical SEO, Copywriting
Learn More
The Results
The impact of our strategy was immediate. We reduced Driveline's cost per acquisition from $327 to just $60, a 5x improvement that allowed for significantly more leads at a lower cost. With optimised bidding and focused keyword targeting, we lifted impression share to over 90%, securing consistent visibility across key search terms. Over time, we saw a steady increase in return on ad spend and a meaningful lift in lead quality. The addition of a strong SEO foundation ensured Driveline ranked organically for high-value terms, reducing reliance on paid traffic and supporting long-term growth.
5x
Google Ads ROI Improvement
22,000+
The Number of Leads
23,000+
Organic Keyword Rankings
120%
Higher Avg. CTR
Free PDF Download
Client Testimonial
Lance Manins
CEO
The team at PIXI are Awesome! Proactive and results driven meaning our marketing team gets supported with the best advice and ultimately amazing results across the Google and social media platforms!
26 Jul, 2018
