Amplify Your Results
Get more sales or leads from your website visitors - no need to spend extra on ads.Make Every Click Count
Conversion Rate Optimisation (CRO) is about getting more value from the traffic you already have. Instead of just driving more visitors to your site, CRO focuses on turning more visitors into leads, customers, or enquiries. Through intelligent testing, better design, and clearer calls-to-action, we help you increase conversions, improve user experience, and boost ROI - without spending more on ads.
Why Do CRO?
🚀
💰
Better ROI
CRO makes every marketing dollar work harder by improving website conversion rate.🧭
Improved User Experience
A streamlined, user-friendly website keeps visitors engaged and encourages action.📊
Make Smarter, Data-Driven Decisions
CRO relies on testing and real insights, not guesswork, so that you can invest confidently.
What is Conversion Rate Optimisation (CRO)
Amplify Results with Conversion Rate Optimisation
Conversion Rate Optimisation (CRO) is the process of improving your website so that more visitors take meaningful actions – whether making a purchase, filling out a form, or booking a call. It’s not about getting more traffic; it’s about getting more value from the traffic you already have. Through data, testing, and clever design tweaks, CRO helps turn browsers into buyers and boosts your bottom line.
CRO is most effective when your website is already getting a steady traffic flow – because there’s more data to work with and more opportunities to test and improve. It’s also ideal when receiving lots of traffic but not many conversions, like sales, signups, or enquiries.
💡 Conversion Rate Optimisation works best when:
- You’re spending money on ads but not seeing a good return
- You’re getting decent traffic, but not many leads or sales
- You want to scale without just increasing ad spend
- You already have a working site or funnel, but know it could perform better
Your website could be working harder – Let’s Fix That 🚀
See What We Offer
CRO & Website Usability Services
Conversion Rate Optimisation
Customer (Buyer) Personas Customer personas (or buyer personas) are semi-fictional profiles representing your ideal customers. They’re created using real data – like demographics, behaviours, motivations, and buying patterns – so you can understand who you’re marketing to and how to connect with them.
Each persona captures key traits like:
- Their goals and pain points
- What influences their buying decisions
- Where they spend time online
- How they interact with your brand or competitors
Using personas, you can tailor your website content, user experience, and ad targeting to speak directly to the people most likely to convert – making your digital marketing more effective.
Demographics
Goals & Challenges
Motivations & Pain Points
Online Behaviour
Buying Triggers & Barriers
Tone & Messaging Preferences
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A/B & Multivariate Testing
Maybe your website conversion rate is already solid, and you’re looking to make incremental gains. Or you’ve got a new idea, but you’re not quite sure which variation will perform better.
That’s where A/B and multivariate testing come in:
- A/B Testing compares two versions of a single element (like a headline, CTA, or layout) to see which performs better.
- Multivariate Testing tests several variations simultaneously to find the most effective combination of elements.
These testing methods work for both website optimisations and ad campaigns, helping you fine-tune your marketing based on data – not opinions.
Because when you’re investing money into your digital presence, it pays to rely on data, not guesswork.
Headlines
Messaging
Images
Calls to Action (CTAs)
Forms
Navigation & Layout
Trust Signals
Expert Usability (UX) Review
A great website isn’t just about good design – it’s about how real people use it. Our usability review experts dig into how your visitors are actually interacting with your site and uncover what’s helping (or hurting) your conversions.
We combine expert analysis with real user data, including:
- Reviewing website usage data and key drop-off points
- Setting up and analysing heatmaps to see where users click, scroll, and get stuck
- Identifying common UX pitfalls and technical blockers
- Evaluating your sales funnels and goal completion paths
This process highlights what’s working, confusing your users, and where revenue might leak – so you can fix friction points and guide more visitors toward action.
< 1 Second
Website Users Take
To Form an Opinion About a Website53%
Of Mobile Users
Leave if Site Takes > 3 Seconds to Load88%
Of Users
Won't Return Following a Bad User Experience
User Experience Testing Wouldn’t it be great if you could ask your potential customers how they use your website?
Questions like:
- How would you find a specific product?
- Where would you go next?
- What would you do if you can’t find what you’re looking for?
- And even better: watch how they interact with your site in real time.
That’s precisely what User Testing is all about. Once we’ve created your customer personas, we find real people who match them. Then we:
🎯 Design a task-based test that reflects real buying scenarios
🧭 Observe how users navigate your site and interact with key pages
✍️ Take notes on usability challenges, friction points, and missed opportunities
We can also complement this with on-site polls and post-session surveys – asking users what they found helpful, confusing, or frustrating. This dual approach gives you both behavioural insight and direct feedback.
The result? A clear view of how real users experience your site – so you can make the changes to improve users’ experience and lead to a higher conversion rate and ROI.
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Landing Page Optimisation
Too often, landing pages are designed to “look good” without considering how users actually use them. That’s where Landing Page Optimisation comes in.
Landing Page Optimisation is the process of improving your page design, content, and layout to make it more transparent, more persuasive, and easier to use – so more website visitors take action. It combines:
- UX principles
- Conversion psychology
- Real user data
- A/B testing and analytics
The result? A beautiful, functional landing page that drives a better ROI and helps you get the most out of every visitor.
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How Important is CRO?
Amplify Your Results
Conversion Rate Optimisation (CRO) is one of the most cost-effective ways to boost online business performance. Whether launching a new site or looking to improve an existing one, CRO helps turn more of your existing traffic into paying customers – without increasing your ad spend.
By improving your conversion rate, you unlock more revenue from the traffic you already have. This increases profitability and improves your return on ad spend (ROAS), allowing you to reinvest in growth more efficiently. For businesses already generating steady traffic, even small gains in conversion rates can lead to significant returns over time – making CRO a smart, scalable growth strategy.
The table below illustrates the impact of a 0.5% increase in conversion rate on annual revenue, based on your current conversion rate and existing revenue levels.
| Current Annual Revenue | Low CR (1%) → 1.5% | Average CR (2%) → 2.5% | High CR (3.5%) → 4% |
|---|---|---|---|
| $100,000 | $150,000 | $125,000 | $114,286 |
| $250,000 | $375,000 | $312,500 | $285,714 |
| $500,000 | $750,000 | $625,000 | $571,429 |
| $1,000,000 | $1,500,000 | $1,250,000 | $1,142,857 |
| $2,000,000 | $3,000,000 | $2,500,000 | $2,285,714 |
Is CRO Right for My Business? Get in Touch
Have Questions?
See the answers to the most common conversion rate optimisation questions here.
Read CRO FAQs Benefits of Conversion Rate Optimisation
Amplify Your Results
You've already invested in getting traffic to your website - through SEO, paid ads, social media, or email campaigns. But traffic alone doesn't guarantee sales. That's where Conversion Rate Optimisation comes in. CRO is all about getting more value from the visitors you already have. By improving how people experience your site - what they see, how they navigate, and how easy it is to take action - you can turn more clicks into customers. It's one of the most cost-effective ways to grow because it increases revenue without increasing ad spend.
Better ROI
Most businesses spend heavily on driving traffic - through ads, SEO, social media, and email. But if your website isn't converting that traffic effectively, you're leaving money on the table. Conversion Rate Optimisation (CRO) helps you squeeze more value out of your existing traffic by improving the user journey and removing barriers to action. That means higher conversion rates, more leads or sales, and ultimately - a stronger return on every dollar you invest.
Make Smarter, Data-Driven Decisions
With CRO, every change is backed by real insight. From heatmaps and user recordings to analytics and A/B test results, you get a clear picture of how people interact with your site - and where they’re getting stuck. No more guesswork. No more “I think this might work.” Just decisions grounded in real user behaviour.
Improved User Experience
A confusing, slow, or cluttered website can quietly kill your conversions. CRO focuses on making your site easier, faster, and more enjoyable to use - so visitors stay longer, engage more, and take action. By identifying friction points, streamlining navigation, and improving page layout and content flow, we create an experience that feels intuitive, helpful, and trustworthy.
Test New Ideas Safely
Want to try a new headline, layout, or offer? CRO lets you A/B test it without risking your entire site performance. You learn what works - before rolling it out entirely.
Case Studies
WAI O TAIKI BAY WATERSIDE
The Highest Growing New Zealand Suburb Since 2007
Pixi really got to know our business and work with us to define our marketing strategy. It's important for any business to be found on Google, and Pixi gave us the confidence that Wai O Taiki Bay Waterside's website was well-positioned and easily discoverable. Since the launch of our website, we've seen absolutely amazing results. I would recommend Pixi to any marketing manager who is looking to effectively promote their business or product to the right audience.
Marcel van Drongelen
Sales & Marketing Manager
Download 
80
Houses Sold300%
Increase in Branded Searches
GLOWORM LIGHTS
One of The Best MTB Lights in The World
"From the beginning, the relationship has been easy and driven by successful results. Emma and her team respect our input and listen to our needs. Together we establish our digital marketing plans and collaborate to ensure we are getting the best results. Regular and simplifed reporting make decision making fast. It is all possible by efficient communication and responsiveness. Thanks Pixi - keep up the good work."
Bruce Davey
Managing Director
316%
Increase in Goal Completions360%
Improvement in Organic Conversion Rate
DRIVELINE FLEET
The Leading Car Lease Company in New Zealand
“We've seen a dramatic rise in search impression share and also the conversion rate. Because Pixi has been able to create ads which people are responding to and putting them in front of them at the right time of the day as well, in a cost-efficient way. We've found that Pixi are remarkably open-minded group of people who are at the forefront of Google Ads.”
Stuart Macadam
Marketing Manager
52%
Increase in Avg. CTR63%
More Leads from Google Ads
GIFTBOX BOUTIQUE
The Most Reviewed & Popular Gift Box Company in New Zealand
“We are an online only business and we have to be sharp with our marketing dollar, they have proven consistently that they know what they are doing and we are well worth the investment. I would not hestitate to recommend Emma and the team when it comes to optimising your digital marketing campaigns.”
Katie Gray
Owner
700%
Increase in Revenue460%
Increase in Website TrafficPixi Digital is Trusted By
What Our Clients Say
Chris Phillips
Owner at Design DistilleryAbsolutely recommend! The Pixi team have a huge amount of knowledge and their attention to detail is amazing. Over the years we've worked with many digital marketing companies and can say that Pixi Digital are a cut above the rest.
Tracey Roberts
Marketing Manager at Global SurveyI highly recommend Pixi for SEO and SEM services. Simply put, they know their stuff, are great at getting resuls and are really easy to work with. You won't regret working with them, actually you will probably kick yourself for not doing it sooner.
Lance Manins
Managing Director at DrivelineThe team at PIXI are Awesome! Proactive and results driven meaning our marketing team gets supported with the best advice and ultimately amazing results across the Google and social media platforms!
Meyer Hart
Managing Director at Lenses OnlineThe Pixie team are very friendly and extremely knowledgeable. They answer all questions thoroughly and have a great understanding of what our company needs. The communication is excellent.
Denise Ferguson
Owner at Yoga SanctuaryAfter two false starts with other Marketing Agencies that didn't quite deliver the results that I had hoped, I am a huge fan of Pixi. Their attention to detail, patience with my lack of understanding of Google Ads and the results that I am beginning to see, I highly recommend this agency.
Bob Weston
Director at EntecPixi has done a great job of de-mystifying the world of SEO and Google Ads for us. The team is easy to deal with and provides helpful and constructive advice, they are focused on us getting value for money from our digital marketing. We've seen a great increase in our website conversions since we started using Pixi's services.
🧐 Conversion Rate Optimisation FAQ
A Conversion Rate Optimisation (CRO) project can be started anytime. Some foundational tasks - such as an expert usability audit and technical setup - can be carried out even if your website has low traffic. However, CRO is most effective when your site has a steady flow of visitors, as this provides more accurate and reliable data for informed decision-making.
Before getting started, it’s essential to ensure that tracking is set up correctly. Inaccurate or incomplete data can lead to poor conclusions and missed opportunities. To support ongoing optimisation, consider implementing additional tracking such as heatmaps, session recordings and event tracking to gain deeper insight into user behaviour.
💡 CRO is valuable for all websites, but it’s particularly important in the following situations:
• Your website receives a lot of traffic, but the conversion rate is low
• You’re planning a website or landing page redesign and want to understand what works
• You want to increase sales or leads without increasing ad spend
• You're about to launch a major marketing campaign and want insights into its effectiveness
Conversion Rate Optimisation (CRO) can be incredibly powerful, enabling you to grow leads or sales without increasing your ad spend. CRO often delivers a strong return on investment (ROI), making it one of the most cost-effective ways to improve website performance.
The actual impact of a CRO project depends on several key factors, including your website traffic volume and current conversion rate. Generally speaking, the more traffic you have and the lower your current conversion rate, the more room there is for improvement. While CRO can generate quick wins, it also creates a compounding effect over time, continuously boosting performance and driving long-term growth.
• If your website generates $100,000 annually with a 2% conversion rate, increasing it by 0.5% to 2.5% could bring in an extra $25,000 per year - without spending more on ads. That alone could more than cover the cost of the CRO project within the first year.
• If your business earns $2 million annually with a 2% conversion rate, raising it to 2.5% would add $500,000 in revenue from optimising your existing traffic.
⚠️ Note: A larger website with more data usually involves a broader scope for CRO projects - but the effort doesn’t necessarily scale linearly. Therefore, websites with higher initial revenue often see more substantial gains in the short term. That’s because even a small increase in conversion rate can translate into a significant revenue growth starting from a larger baseline.
The table below illustrates the impact of a 0.5% increase in conversion rate on annual revenue, based on your current conversion rate and existing revenue levels.
| Current Annual Revenue | Low CR (1%) → 1.5% | Average CR (2%) → 2.5% | High CR (3.5%) → 4% |
|---|---|---|---|
| $100,000 | $150,000 | $125,000 | $114,286 |
| $250,000 | $375,000 | $312,500 | $285,714 |
| $500,000 | $750,000 | $625,000 | $571,429 |
| $1,000,000 | $1,500,000 | $1,250,000 | $1,142,857 |
| $2,000,000 | $3,000,000 | $2,500,000 | $2,285,714 |
| $5,000,000 | $7,500,000 | $6,250,000 | $5,714,286 |
💡 That said, it’s essential to remember that CRO focuses on improving the website experience - not the quality of your traffic, product-market fit, or overall marketing strategy. If your campaigns attract low-intent visitors, CRO can still help, but the gains may be more modest.
Amplify Your Results with Pixi DigitalA Conversion Rate Optimisation (CRO) project typically unfolds in two main stages:
1. Analysis & Strategy
This phase focuses on ensuring your website tracking is accurate and properly configured. From there, we dive into your data to uncover insights and deliver actionable recommendations to improve conversion performance.
⏱️ Timeline: 1 to 3 months, depending on the complexity of your site, traffic volume and the depth of analysis required.
2. Implementation
Next comes the rollout of recommended changes, which are usually managed by your internal or external development team. This stage can vary significantly in length depending on how quickly changes are deployed.
⏱️ Timeline: A few weeks to several months, especially if updates are introduced in stages to minimise disruption.
When changes are implemented gradually, you’ll often see small wins early on - which compound into more significant performance improvements over time. A complete CRO project generally spans 2 to 6 months to deliver measurable, long-term results.
CRO project costs can vary significantly depending on the size of your website, the scope of the work, and the amount of data available for analysis.
For a comprehensive CRO project - which typically includes:
• Creating detailed buyer personas
• Conducting an expert usability review
• Setting up heatmap and session tracking
• Performing in-depth data analysis
• Completing a full user experience (UX) audit
The pricing starts from around $8,000 in total, usually spread over several months.
If you're targeting just a single landing page, the cost will be lower - as there's less analysis, fewer elements to test, and recommendations to implement.
⚠️ Please note: This estimate does not include website development costs, which will depend on the scope of required changes and your developer's rates.
Request a Free ProposalIn short - no, a Conversion Rate Optimisation (CRO) project should not negatively affect your SEO or organic search rankings.
If any recommended changes could impact your SEO, we take great care to review them thoroughly. We aim to ensure that your search engine visibility and broader marketing strategy remain intact - or even improve due to the changes.
We also provide clear guidance on implementing CRO recommendations in a way that supports, rather than conflicts with, your existing SEO efforts. The core focus of any CRO project is to improve your website’s conversion rate while preserving the performance of your content, traffic, and search rankings.
Definitely not. Conversion Rate Optimisation (CRO) can benefit any website - including eCommerce, lead generation, service-based, and even informational sites.
The core purpose of CRO is to improve the user experience and increase the rate at which visitors complete desired actions. This could be anything from purchasing or booking a service to submitting an enquiry, downloading a resource, or simply engaging with your content.
Even for informational websites, there are plenty of opportunities to optimise how content is presented, improve site navigation, and guide users more effectively through your pages. No matter your goal - sales, sign-ups, leads, or content engagement - CRO helps you achieve it more efficiently.
Request a Free ProposalAt Pixi Digital, we believe that nearly every website can benefit from Conversion Rate Optimisation (CRO). However, there are a few scenarios where it may not be the right time to invest:
1. You're testing a new product, service or market.
If you're still in the early stages and haven't validated your offer, it's best to focus on understanding your audience and market demand first - before optimising for conversions.
2. You have limited or no website traffic.
CRO relies on data to identify what's working (and what's not). Without a steady flow of visitors, gathering meaningful insights or running effective tests is difficult. In this case, increasing traffic through SEO, paid ads, or social media should come first.
3. You're working with a limited budget.
While CRO can deliver impressive returns, the results are often incremental and compound over time. If your website isn't yet generating consistent leads or revenue, the upfront cost of a complete CRO project might be better spent on initial growth strategies.