Lighting the Way to Record Sales
See how Pixi Digital helped Gloworm Lights double their sales in New Zealand, Australia, Canada and the United States.
Download the Case Study
#1
Most Versatile MTB Light as Rated by RedBull
35+
Countries Served Worldwide
8+ Years
Years Working with Pixi Digital
Gloworm Lights was founded in New Zealand with a mission to create some of the world's best mountain bike lights. Built for performance, durability, and rider experience, Gloworm lights are trusted by mountain bikers globally, from weekend warriors to elite athletes, and have been featured in leading publications like Red Bull. Every product is engineered to handle the most demanding conditions, with a focus on innovation, quality, and rider safety.
📢 If you're looking for powerful, reliable MTB lights, explore the Gloworm lights range and see why riders worldwide trust them to light the way.
Gloworm Lights approached Pixi Digital over eight years ago, feeling their previous agency didn't truly understand their goals. They weren’t after just another ad agency; they wanted a digital growth partner who could scale across platforms, expand global reach, and drive sales worldwide. That’s where Pixi Digital stepped in.
The Digital Strategy
At Pixi Digital, we began by identifying the unique challenges of Gloworm’s market. While cycling participation is high, only a fraction of riders are potential customers for Gloworm’s premium lights, serious mountain bikers and dedicated night riders. This meant every marketing dollar had to be laser-focused on the right audience to achieve a sustainable ROI.
We conducted a full review of their existing digital activity to uncover gaps in targeting, messaging, and channel performance. From there, we built a strategy to reach high-intent riders across the globe, not just in New Zealand, ensuring campaigns aligned with seasonal demand in both hemispheres.
Our approach combined advanced audience segmentation, platform-specific creative, and data-led bidding strategies to capture riders in peak buying cycles. We layered this with a global SEO plan to grow organic visibility for competitive product and brand search terms, reducing reliance on ads during off-peak months.
Search Engine Optimisation (SEO)
Keyword Research, Keyword Strategy, On-Page Optimisation, Content Marketing, Local SEO, Technical SEO, Copywriting
Learn More
The Results
The result was a scalable, multi-channel strategy that consistently reached the right riders, in the right markets, at the right time, maximising returns in a seasonal, niche market.
Since working with Pixi, Gloworm Lights saw a 316% increase in goal completions, a 360% lift in organic conversion rate, and more than doubled annual sales across New Zealand, Australia, Canada and the United States.
2x
Doubled Sales
35+
Countries Served Worldwide
360%
Improvement in Organic Conversion Rate
316%
Increase in Goal Completions
Free PDF Download
Client Testimonial
Bruce Davey
Managing Director
From the beginning, the relationship has been easy and driven by successful results. Emma and her team respect our input and listen to our needs. Together we establish our digital marketing plans and collaborate to ensure we are getting the best results. Regular and simplifed reporting make decision making fast. It is all possible by efficient communication and responsiveness. Thanks Pixi – keep up the good work.
26 Jul, 2018
