Always-On Communication
Your workflows continue engaging subscribers every day, welcoming new sign-ups, recovering lost carts, and following up after purchases without manual effort.Email Marketing Automation Workflows
With behaviour-based targeting and tailored messaging, email automation workflows help you stay connected with your audience and build long-term customer relationships. From welcoming new subscribers to re-engaging past buyers, we design automation systems that deliver timely, relevant messages that turn interest into action and engagement into predictable growth.
Why Automate Emails?
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Highly Targeted Audience
By staying connected after each interaction, automation helps you build trust and keep customers coming back.🚀
Focused on Growth
Automation is not just about saving time. It's about building reliable systems that turn engagement into lasting revenue.📊
Built to Improve Performance
Every workflow is measured and refined. We monitor key metrics like open rates, click-throughs, and conversions to make sure each message performs better over time.
What is Email Automation
Automated Email Journeys that Convert More Customers on Autopilot
Email automation is the process of sending emails automatically based on how people interact with your brand. It uses triggers such as signing up for a newsletter, making a purchase, or abandoning a shopping cart to send relevant messages without manual intervention.
When designed strategically, automated email workflows nurture leads, encourage repeat purchases, and maintain engagement throughout the entire customer journey. Instead of sending one-time campaigns, automation creates a consistent experience that continues to deliver results in the background.
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Email Marketing Automation
Email Automation Workflow Types
Lead Nurturing & Welcome Series A well-built welcome series introduces your brand, sets expectations, and drives that all-important first conversion. It can include product education, social proof, and a gentle incentive to encourage purchase.
According to Klaviyo, welcome flows generate some of the highest revenue per recipient of any automation.
They also maintain stronger engagement than regular campaigns, with open rates often above 50%.
We tailor welcome flows by source. A subscriber from paid ads may see different content from one who downloaded a guide, ensuring every message feels personal and intentional.
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Abandoned Cart Flow
This workflow reminds customers of the items they left behind, offers reassurance on shipping or returns, and re-establishes urgency.
With average cart abandonment around 70%, this flow consistently drives the highest ROI of all email automations. Klaviyo’s latest benchmarks show an average placed-order rate above 3% and the strongest revenue per recipient among all flows.
We combine dynamic product blocks, behavioural triggers, and precise timing (sending the first email within one hour) to lift recovery rates without over-discounting.
Post-Purchase Flow
After every purchase, automated emails thank customers, share helpful tips, request reviews, and introduce products they’ll love next. Each message builds trust and brings them back.
Post-purchase emails consistently deliver click-to-conversion rates far higher than standard campaigns.
Follow-up schedules adapt to your products—quick sequences for fast-moving items, strategic educational content for products with longer lifecycles before the next purchase prompt.
Re-Engagement Flow This workflow reconnects with people who haven’t opened or purchased recently, reminding them of value or introducing new offers. Even a small reactivation rate of 2-5% delivers a strong ROI while improving deliverability by keeping your list healthy.
We prioritise value and choice over discounts. Giving users control over frequency or content type often performs better than a one-size-fits-all offer.
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WAI O TAIKI BAY WATERSIDE
The Highest Growing New Zealand Suburb Since 2007
Pixi really got to know our business and work with us to define our marketing strategy. It's important for any business to be found on Google, and Pixi gave us the confidence that Wai O Taiki Bay Waterside's website was well-positioned and easily discoverable. Since the launch of our website, we've seen absolutely amazing results. I would recommend Pixi to any marketing manager who is looking to effectively promote their business or product to the right audience.
Marcel van Drongelen
Sales & Marketing Manager
Download 
80
Houses Sold300%
Increase in Branded Searches
GLOWORM LIGHTS
One of The Best MTB Lights in The World
"From the beginning, the relationship has been easy and driven by successful results. Emma and her team respect our input and listen to our needs. Together we establish our digital marketing plans and collaborate to ensure we are getting the best results. Regular and simplifed reporting make decision making fast. It is all possible by efficient communication and responsiveness. Thanks Pixi - keep up the good work."
Bruce Davey
Managing Director
316%
Increase in Goal Completions360%
Improvement in Organic Conversion Rate
DRIVELINE FLEET
The Leading Car Lease Company in New Zealand
“We've seen a dramatic rise in search impression share and also the conversion rate. Because Pixi has been able to create ads which people are responding to and putting them in front of them at the right time of the day as well, in a cost-efficient way. We've found that Pixi are remarkably open-minded group of people who are at the forefront of Google Ads.”
Stuart Macadam
Marketing Manager
52%
Increase in Avg. CTR63%
More Leads from Google Ads
GIFTBOX BOUTIQUE
The Most Reviewed & Popular Gift Box Company in New Zealand
“We are an online only business and we have to be sharp with our marketing dollar, they have proven consistently that they know what they are doing and we are well worth the investment. I would not hestitate to recommend Emma and the team when it comes to optimising your digital marketing campaigns.”
Katie Gray
Owner
700%
Increase in Revenue460%
Increase in Website TrafficPixi Digital is Trusted By
What Our Clients Say
Chris Phillips
Owner at Design DistilleryAbsolutely recommend! The Pixi team have a huge amount of knowledge and their attention to detail is amazing. Over the years we've worked with many digital marketing companies and can say that Pixi Digital are a cut above the rest.
Tracey Roberts
Marketing Manager at Global SurveyI highly recommend Pixi for SEO and SEM services. Simply put, they know their stuff, are great at getting resuls and are really easy to work with. You won't regret working with them, actually you will probably kick yourself for not doing it sooner.
Lance Manins
Managing Director at DrivelineThe team at PIXI are Awesome! Proactive and results driven meaning our marketing team gets supported with the best advice and ultimately amazing results across the Google and social media platforms!
Meyer Hart
Managing Director at Lenses OnlineThe Pixie team are very friendly and extremely knowledgeable. They answer all questions thoroughly and have a great understanding of what our company needs. The communication is excellent.
Denise Ferguson
Owner at Yoga SanctuaryAfter two false starts with other Marketing Agencies that didn't quite deliver the results that I had hoped, I am a huge fan of Pixi. Their attention to detail, patience with my lack of understanding of Google Ads and the results that I am beginning to see, I highly recommend this agency.
