What We Do

Pixi Digital provides various digital marketing services to help your business grow online. From search engine optimisation (SEO) to paid advertising and social media marketing, we'll help you find what works best for your specific business, get the best return on investment (ROI), and reduce wasted spending.

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How We Do It

Our Approach

Your business and situation is unique. That's why our first step is to get to know your business and listen to what you'd like to achieve.

Every client who comes to Pixi Digital wants to grow their business by generating more leads or sales for their product or service. However, how this goal is achieved varies from business to business. You might be just starting and want to test your idea to see if there is demand for the product or service. Or you might already be generating quite a bit of revenue, but believe your digital campaign performance and return on investment (ROI) could be improved.

The strategy that can work for one company could be entirely wrong for another company. Your business and situation is unique. That's why our first step is to get to know your business and listen to what you'd like to achieve.

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Once we understand your goals, we'll dive deeper into your analytics and performance data, if any. We don't change what already works well; we build on top of it. By analysing your data, we may also see what isn't working, so you can reduce wasted spending. We then work with you to define your future digital strategy while considering your budget and resources.

Before starting the implementation, we must ensure we can accurately track the performance to make informed decisions. Following the implementation of the strategy, we continuously monitor the results and refine the tactics. When we find what works best for your business, we concentrate on it to produce the best possible return on investment (ROI) while exploring additional opportunities.

Search Engine Optimisation (SEO)

Just like a house needs a solid foundation to stand firm, a website requires a well-structured framework to give it the best chance to rank on Google. For example, if your website is blocked from search engines, no matter what you do, it will not appear for its target keywords until the issue is resolved. That's why we must conduct a website SEO audit before moving on to the next stage.

When a user performs a search, the search engine tries to display the most relevant and helpful answer (results). If you want your website to appear in the search results, you have to ensure it has the content the users seek. On-page optimisation is the process of improving your website's visibility on search engines for its target keywords (search phrases) through tweaks and changes made on your website.

You have an excellent idea for an article or a blog post. You then spend hours writing the content, refining it, and editing the final page. A few weeks or months later, you check your analytics and find nobody saw or read your article. Does this sound familiar? Don't feel bad, it actually happens quite often. It's not that necessarily the topic is not interesting or the article is not good. It is just that the content has not been optimised for the search engines. SEO copywriting is about creating engaging, high-quality content optimised for human readers and search engines.

Content marketing is an integral part of any successful SEO campaign. Ever since Google introduced PageRank in 1998 (the feature that made Google the most popular search engine), content marketing and link building have been crucial elements in improving website organic rankings. The better content your website has, the more people like and talk about it - the more trustworthy your website appears to Google.

If you're interested in ranking higher on Google for location-based searches, such as painters in Auckland or auto repair near me, Local SEO (Search Engine Optimisation) is what you need. By optimising your Google Business Profile (GBP) and your website for the geo-specific search terms, you improve your website's chances of appearing higher on Google when users search for a product or service in a particular location.

All SEO Services

Why should Google or another search engine display your website over someone else's? Well, that's where Search Engine Optimisation (SEO) comes in. SEO is a practice used to improve website visibility on search engines for its target keywords or search phrases.

Unlike a physical store, potential customers will not stumble upon your website randomly. It's your responsibility to ensure that people can find your website when looking for products or services you offer. And since most people use search engines to find or research new products or services, that's where your business needs to be.

Paid Advertising

Are you looking to test the market or quickly boost your sales and leads? Paid advertising might be precisely what your business needs.

With a wide range of channels – from search engine advertising and display ads to remarketing, social media, sponsored content, and influencer marketing – you can reach your target audience wherever they are.

Whether you prefer a holistic, multi-channel strategy or want to focus on one high-impact platform, we’ve got you covered. At Pixi Digital, we’ll help you identify the most effective advertising channels, set up your campaigns, and track your results to ensure maximum success.

Google Ads

Facebook Ads

Programmatic Ads

All Paid Ads Services

Social Media Marketing

Connect, engage, and build lasting relationships with your audience. Boost your brand awareness and grow your business with the power of social media marketing.

Facebook Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

YouTube Marketing

Influencer Marketing

All Social Media Services

5.24 Billion

People use social media worldwide

2.5 Hours

On average users spend on social media each day

Conversion Rate Optimisation (CRO)

Driving traffic to your website is just the first step – turning visitors into customers is what matters most. If you’re getting quality website traffic but not seeing the sales or leads you expect, your conversion rate might be the problem. At Pixi Digital, we can help you uncover what’s holding your site back and optimise it to get better ROI and less wasted ad spend.

Customer Personas
Usability Review
User Experience Testing
A/B & Multivariate Testing

All CRO Services

Other Services

We’re always exploring new strategies to drive website traffic, improve conversion rates, and maximise ROI for our clients.

Digital marketing moves fast, and staying ahead of the curve is a must. We keep a pulse on the latest trends, tools, and tactics to ensure your business remains competitive in an ever-changing environment.

Beyond our core services, we also offer email marketing, competitor analysis, Google Analytics 4 integration, Search Console and Tag Manager setup, Looker Studio reporting, and more – helping you unlock the full potential of your digital marketing.

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Woman looking at Google Analytics report

150+ Successful Projects

For the past nine years, we’ve had the privilege of working with some of New Zealand’s top companies across various industries, many of whom have been with us for years. It’s been an incredible journey for Pixi Digital and our clients, and we’re proud to have played a role in their success.

From $10K a month to a $10M a year business – Giftbox Boutique secured its well-deserved spot in the Deloitte Fast 50.
We helped Wai O Taiki Bay Waterside sell all 50 of its luxury, architecturally designed homes, making it the fastest-growing suburb in New Zealand.
Gloworm Lights became a global brand, earning praise from top publications like Red Bull, which crowned it the best MTB light.
We’ve also been proud finalists in the Westpac Business Awards and the Semrush Search Awards Australia.

Let’s build another great success story together!

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