Decisions Backed by Data
No more guesswork, know exactly where your budget is going and what's driving ROI.Track It. Analyse It. Improve It.
Any successful digital marketing campaign should start with accurate analytics tracking, and end with a clear performance review. Yet, these critical steps are often overlooked. It's not enough to simply have tracking in place. You must know how to analyse the data, uncover real insights, and make confident, informed decisions that improve your digital marketing performance.
Take control of your campaign results, don't leave it to chance.
Why Use Analytics & Reporting?
📊
💰
Better ROI
Reduce the waste and focus on the high-performing channels.🧭
Improved User Experience
Use behavioural insights to remove friction, streamline the customer journey, and turn more visitors into customers.📈
Custom Dashboard
Get the data that matters, presented clearly and meaningfully.
What is Web Analytics & Digital Marketing Reporting
Get a Better Understanding of Your Website & Marketing Data
Web analytics is the process of collecting, measuring, and analysing data about how people interact with your website. It tracks how visitors found your site, what pages they viewed, how long they stayed, and whether they took the actions you wanted – like buying a product or submitting an enquiry.
Digital marketing performance reporting brings all your marketing data together – from SEO, Google Ads, Facebook, and email campaigns into one place so you can clearly see what’s working and what’s not.
⚠️ Without accurate tracking and transparent reporting, you’re flying blind. With it, you can grow smarter, faster, and more confidently.
See What We We
Analytics & Reporting Services
Digital Marketing Reporting
Google Analytics 4 Setup & Reporting Google Analytics 4 (GA4) is the industry standard for website tracking. It is free, powerful, and integrates with Google Ads, Google Search Console, and more. GA4 tracks users across devices and offers advanced event-based tracking.
We configure and analyse GA4 data so you can measure conversions, customer paths, and what truly matters.
- Google Analytics 4 (GA4) setup
- Enhanced conversions, funnel tracking, custom reporting
- Fix misconfigured GA4 setups
- Monthly insights & historical comparisons
- GA4 data analysis
GA4 & Data Stream Configuration
GA4 Tag Implementation
Key Events (Conversions)
Google Tag Manager (GTM)
Custom Dimensions & Metrics
Custom Audiences
Request a Proposal 
Digital Marketing Reporting
If you know your audience, pick the right channels, and launch a solid campaign, you can absolutely get good results. But if you want to take your performance from good to great, you need to understand exactly what’s working and what isn’t inside your campaigns.
The only way to do that is through properly configured analytics tools and clear, actionable reporting. If your website receives traffic from multiple sources like Google Ads, Meta, SEO, or email, then relying on data isn’t optional. It’s essential.
💡 Data helps you reduce wasted spend, spot high-performing channels, and capitalise on hidden opportunities.
At Pixi Digital, we don’t rely on hope but on insights. Our reporting process takes raw data from tools like GA4, Google Search Console, Google Ads, Meta Ads, and SEO platforms and turns it into clear, visual reports that are easy to navigate and packed with meaningful insights.
Because when you understand your data, you can maximise your return on investment. Every time.
SEM & PPC Reporting 
SEO Reporting 
E-Commerce Reporting 
Social Media Reporting Google Tag Manager (GTM) Setup
Google Tag Manager (GTM) lets you add, manage, and update all your website tracking and marketing tags, without needing a developer every time.
Instead of manually editing your website code to install things like Google Analytics, Meta Pixel, conversion tracking, or heatmap tools, you can manage everything from one clean dashboard in GTM. We implement and audit GTM to ensure your entire funnel is accurately tracked.
- Tag Manager configuration
- Google Analytics 4 (GA4) tag implementation
- Conversion tracking for Google Ads or Facebook Ads
- Event tracking for form submissions, scrolls, or button clicks
- Additional tag implementation
⚠️ Google Tag Manager (GTM) is a must-have if you’re serious about digital marketing.
It gives you full control over your website tracking, so you can launch campaigns faster, track what matters, and make data-backed decisions without relying on developers every time.
Google Search Console Setup & Analysis
Google Search Console (previously Google Webmaster Tools) helps you monitor and improve how your website appears in Google Search results. It doesn’t show user behaviour (like Google Analytics does); instead, it shows how Google sees your website and how it’s performing in search results.
Google Search Console is a core part of our foundational Google toolset alongside Google Analytics 4 and Tag Manager.
What Can You Do with Google Search Console?
- See what keywords people use to find your site
- Find and fix indexing issues (e.g. broken pages, crawl errors)
- Submit new pages or content for faster indexing
- Monitor mobile usability and Core Web Vitals
- Track and fix structured data and schema issues
Custom Looker Studio Reporting & Dashboards
Google Analytics 4 (GA4) is a powerful tool, but it comes with limitations. The number of pre-built reports is limited, the interface has a steep learning curve, and it may not capture the complete picture of all your digital marketing campaigns.
That’s where Google Looker Studio steps in.
It allows us to combine raw data from GA4, Search Console, Google Ads, Meta Ads, and other platforms into one beautifully designed, easy-to-read report.
💡 Custom-built for your business, we visualise everything from SEO performance to paid ad results and social media insights – all in one automated dashboard that’s ready whenever you need it.
Every Pixi client gets a standard Looker Studio dashboard and monthly report – free of charge. We believe reporting shouldn’t be an add-on, it’s a critical part of your marketing strategy. Our reports provide complete transparency, so you always know what’s working, where your budget is going, and how your results are tracking.
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⚠️ Signs You Might Need to Revisit Your Analytics & Reporting
You’re not sure how your marketing is performing
You don’t know what return your campaigns are delivering, or worse, you don’t even have access to the data or receive regular reports.
Your data seems off or unrealistic
If something feels wrong, it probably is. A reported 80% conversion rate, $2 CPA, or a 5% bounce rate? Those numbers likely point to tracking issues that need attention.
Your reports are confusing or unclear
You’re getting reports, but the key performance indicators (KPIs) aren’t set up correctly, and the data is complex to interpret or apply to your goals.
You have no idea how visitors use your website
You’re unsure what pages users visit, how they navigate, or where they drop off – leaving you in the dark about what’s working and what isn’t.
Low conversion rates, poor campaign performance
Low conversion rates or poor ROI from paid and organic marketing are often symptoms of poor tracking and a lack of insight-driven optimisation.
Request a Free Proposal
Is My Data Working for Me? Get in Touch
Have Questions?
See the answers to the most common web analytics and reporting questions here.
Read Data FAQs What Our Clients Say
Chris Phillips
Owner at Design DistilleryAbsolutely recommend! The Pixi team have a huge amount of knowledge and their attention to detail is amazing. Over the years we've worked with many digital marketing companies and can say that Pixi Digital are a cut above the rest.
Tracey Roberts
Marketing Manager at Global SurveyI highly recommend Pixi for SEO and SEM services. Simply put, they know their stuff, are great at getting resuls and are really easy to work with. You won't regret working with them, actually you will probably kick yourself for not doing it sooner.
Lance Manins
Managing Director at DrivelineThe team at PIXI are Awesome! Proactive and results driven meaning our marketing team gets supported with the best advice and ultimately amazing results across the Google and social media platforms!
Meyer Hart
Managing Director at Lenses OnlineThe Pixie team are very friendly and extremely knowledgeable. They answer all questions thoroughly and have a great understanding of what our company needs. The communication is excellent.
Denise Ferguson
Owner at Yoga SanctuaryAfter two false starts with other Marketing Agencies that didn't quite deliver the results that I had hoped, I am a huge fan of Pixi. Their attention to detail, patience with my lack of understanding of Google Ads and the results that I am beginning to see, I highly recommend this agency.
Bob Weston
Director at EntecPixi has done a great job of de-mystifying the world of SEO and Google Ads for us. The team is easy to deal with and provides helpful and constructive advice, they are focused on us getting value for money from our digital marketing. We've seen a great increase in our website conversions since we started using Pixi's services.
Case Studies
WAI O TAIKI BAY WATERSIDE
The Highest Growing New Zealand Suburb Since 2007
Pixi really got to know our business and work with us to define our marketing strategy. It's important for any business to be found on Google, and Pixi gave us the confidence that Wai O Taiki Bay Waterside's website was well-positioned and easily discoverable. Since the launch of our website, we've seen absolutely amazing results. I would recommend Pixi to any marketing manager who is looking to effectively promote their business or product to the right audience.
Marcel van Drongelen
Sales & Marketing Manager
Download 
80
Houses Sold300%
Increase in Branded Searches
GLOWORM LIGHTS
One of The Best MTB Lights in The World
"From the beginning, the relationship has been easy and driven by successful results. Emma and her team respect our input and listen to our needs. Together we establish our digital marketing plans and collaborate to ensure we are getting the best results. Regular and simplifed reporting make decision making fast. It is all possible by efficient communication and responsiveness. Thanks Pixi - keep up the good work."
Bruce Davey
Managing Director
316%
Increase in Goal Completions360%
Improvement in Organic Conversion Rate
DRIVELINE FLEET
The Leading Car Lease Company in New Zealand
“We've seen a dramatic rise in search impression share and also the conversion rate. Because Pixi has been able to create ads which people are responding to and putting them in front of them at the right time of the day as well, in a cost-efficient way. We've found that Pixi are remarkably open-minded group of people who are at the forefront of Google Ads.”
Stuart Macadam
Marketing Manager
52%
Increase in Avg. CTR63%
More Leads from Google Ads
GIFTBOX BOUTIQUE
The Most Reviewed & Popular Gift Box Company in New Zealand
“We are an online only business and we have to be sharp with our marketing dollar, they have proven consistently that they know what they are doing and we are well worth the investment. I would not hestitate to recommend Emma and the team when it comes to optimising your digital marketing campaigns.”
Katie Gray
Owner
700%
Increase in Revenue460%
Increase in Website TrafficPixi Digital is Trusted By
🧐 Web Analytics & Marketing Reporting FAQ
Your Looker Studio dashboard is real-time, so you can check your performance anytime and filter and compare data as needed.
We also send a monthly PDF report, which includes a month-to-month comparison or a year-on-year snapshot, perfect for tracking progress and identifying trends.
Our standard reports pull key data from Google Analytics 4 (GA4), Google Ads, and Google Search Console. If we manage other channels for you, like Meta Ads (Facebook & Instagram) we can include those too.
💡 Need something more tailored? We offer custom reporting solutions to suit your business goals and preferred metrics.
Request a Free QuoteAt this stage, SEO reporting is not included in the Looker Studio dashboard.
However, we can provide a separate monthly or quarterly SEO report, which includes key insights such as:
• SEO visibility and keyword performance
• Competitor rankings
• Search trends and growth opportunities
This ensures you still get a clear picture of your organic performance, even if it's not built into the main dashboard.
The Looker Studio dashboard and monthly report are free of charge for all ongoing Pixi Digital clients. If you're signed up for our Search Engine Optimisation service, an SEO report is also included, covering visibility, keyword rankings, and competitor insights.
💡 We're usually happy to customise or adjust your dashboard/report at no extra cost. If you require a more significant redesign or a custom report, a one-off fee may apply, and we'll always discuss this with you upfront.
⚠️Please note: Analytics and reporting are not offered as a standalone service. This service is exclusively available to ongoing Pixi Digital clients as part of our full-service marketing partnerships.
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