Increase Brand Awareness
Social media can help you quickly get your brand in front of larger audiences.Connect, Engage & Build Your Brand
Social media marketing is one of the most cost-effective ways to get your brand in front of the right people, build trust, and drive actual business results. Whether you're looking to boost sales, generate leads, or stay top-of-mind, a clever social strategy can get you there. If you're not using social to grow your business, now's the time to start.
Why Use Social Media?
📢
💖
Engage with Your Customers
Build trust and create a sense of community with your customers.🤑
Generate Sales & Leads
Drive high-quality, targeted traffic to your website to generate leads or sales.📈
Drive Website Traffic
Drive high-quality traffic to your website through organic posts and paid ads.
What is Social Media Marketing (SMM) & SMO
Grow Your Brand with the Power of Social Media
Social media marketing is the process of using platforms like Facebook, Instagram, LinkedIn, TikTok, and others to promote your business, connect with your audience, and drive real results – whether that’s leads, sales, or brand awareness. It combines organic content (like posts, stories, and reels) with targeted paid ads to reach current and potential customers where they already spend their time.
Unlike traditional marketing, social media allows for two-way communication – giving your brand a voice, building trust, and letting you directly engage with people who are interested in what you offer.
✅ Over 4.9 billion people use social media worldwide
✅ The average user spends 2.5+ hours per day on social platforms
✅ 76% of consumers have purchased a product they saw in a social media ad
Want help building a social media marketing strategy that works for your business? Let’s talk 🚀
See What We Offer
Social Media Marketing
Facebook & Instagram Marketing With over 3 billion active users combined, Facebook and Instagram remain two of the most effective platforms for growing your brand online. Whether you’re looking to boost visibility, drive leads, or build lasting customer relationships, a well-executed social media strategy across both platforms can deliver real results.
Organic social media optimisation builds credibility, encourages engagement and keeps your audience connected with your brand. Paid ads campaign, on the other hand, allow you to target specific demographics, interests, behaviours, and locations – putting your message directly in front of the people most likely to convert.
From eye-catching creatives to high-converting ad funnels, we tailor social media strategy to match your goals and budget. Whether you’re a local business looking to generate leads or an eCommerce brand wanting to increase sales, Facebook and Instagram marketing offer the reach, targeting, and performance to make it happen.
#1
Social Media Site
With Over 3 Billion Users70%
Of Online Shoppers
Use Instagram to Find New Products62 Mins
Average Time per Day
On Facebook & Instagram
Influencer Marketing
Influencer marketing is a powerful way to promote your brand by partnering with people who already have the trust and attention of your ideal audience. Influencers, whether industry experts, content creators, or niche personalities, can help amplify your message and drive tangible business outcomes through authentic, relatable content.
For business owners, influencer marketing offers more than just reach – it delivers credibility, social proof, and targeted exposure. Whether launching a new product, building brand awareness, or driving online sales, the right influencer can help you cut through the noise and connect with potential customers in a natural and trustworthy way.
Instagram Influencers 
TikTok Influencers 
YouTube Influencers 
LinkedIn Influencers Video (YouTube) Marketing
YouTube is the world’s second-largest search engine and one of the most powerful social media platforms for reaching and engaging your target audience through video. With billions of monthly users and high viewer intent, YouTube marketing helps your business get discovered, build brand trust, and drive measurable results.
Whether using paid video ads to appear before relevant content or creating organic videos that educate and inform, YouTube offers unmatched reach and visibility. It’s ideal for product explainers, client testimonials, service highlights, and storytelling that builds long-term loyalty.
At Pixi Digital, we create YouTube strategies designed to increase brand awareness, drive website traffic, and generate leads.
30.86%
Global Population
Use YouTube Monthly1 Billion
Hour of Content
Are Watched Daily on TVs96%
Of People Turn to Videos
To Learn About Products
LinkedIn Marketing LinkedIn is the go-to platform for B2B marketing, professional networking, and reaching high-value decision-makers. With over 950 million professionals using the platform worldwide, it offers a unique opportunity to connect with business owners, executives, and industry leaders in a professional setting.
With advanced targeting options based on job title, industry, company size, and seniority, LinkedIn Ads allow you to speak directly to the people who matter most to your business. LinkedIn delivers unmatched credibility and precision, whether you’re looking to generate leads, grow your network, or boost brand awareness in the B2B space.
LinkedIn should be part of your marketing mix if your audience is made up of professionals – and we’re here to help you get the most from it.
B2B Services
Technology & SaaS
Professional Services
Education & Training
Healthcare & Medical Services
Manufacturing & Industrial
Recruitment & Staffing
Finance & Insurance
Request a Proposal
Social Media Training
Our social media training is all about helping you feel confident, capable, and strategic when using platforms like Facebook, Instagram, LinkedIn, and TikTok to grow your business. Whether you’re new to social or just want to improve what you’re already doing, the proper training gives you the tools and know-how to create content that connects, engages your audience, and gets results.
Following our training, you'll be able to:
- Understand how each platform works and which ones are right for your business
- Create engaging content (posts, stories, reels, videos) that aligns with your brand
- Build a consistent posting schedule without spending hours a day online
- Learn how to grow your followers organically and build a real community
- Track what’s working using simple analytics and performance tools
- Avoid common mistakes that waste time or hurt your reach
Other SMM Services
LinkedIn Marketing
Pinterest Marketing
X (Twitter) Marketing
TikTok Marketing
Request a Free Proposal
Alongside our core offering, we provide additional social media services to help your brand grow strategically and stay consistent across platforms. From developing tailored campaign strategies to managing your community through comments and DMs, we focus on keeping your social presence strong and on-brand. We also support influencer outreach, making collaborating with the right creators easier and extending your reach without wasting time or budget.
If you’re looking to expand beyond the usual social media platforms, we can help you tap into Pinterest, which is ideal for driving traffic, showcasing products, and building long-term visibility. We’ll optimise your pins, set up boards that align with your brand, and ensure everything’s discoverable. Plus, with detailed analytics and performance reviews, we’ll help you understand what’s working and where to focus next.
LinkedIn Marketing Pinterest Marketing X (Twitter) Marketing TikTok Marketing
Is Social Media Right for My Business? Get in Touch
Have Questions?
See the answers to the most common social media marketing questions here.
Read SMM FAQs Benefits of Social Media Marketing
Boost Brand Awareness
Social media is one of the most effective ways to get your brand in front of new customers. With consistent, on-brand content, you're not just showing up but creating familiarity, recognition, and trust. Whether a casual scroll through Instagram or a saved idea on Pinterest, every interaction is a chance to make an impression. Over time, that adds up to real awareness and recall, so when your audience is ready to buy, your brand is already at the top of their minds.
Build a Loyal Community
Social media isn't just about broadcasting - it's about connection. By showing up consistently, sharing content that resonates, and responding to your audience, you create a space where people feel seen and valued. Over time, this builds trust and loyalty - turning casual followers into true fans, repeat customers, and even brand advocates. Whether through comments, DMs, polls, or shares, engaging authentically helps your community grow stronger and more invested in your work.
Drive Traffic & Conversions
Social media is a powerful tool for turning interest into action. With smart link placements, compelling calls-to-action (CTA), and platform-specific strategies, we guide your audience from the scroll to the click - straight to your website, landing pages, or online store. Whether you're promoting a new product, service, or piece of content, every post becomes a conversion pathway. It's not just about likes and shares - it's about measurable results that move your business forward.
Improve Customer Service
Your customers are already on social media, so connecting to them there makes support faster, easier, and more human. Whether answering questions, resolving issues, or simply acknowledging feedback, social media lets you respond in real-time and in a tone that fits your brand. Quick, thoughtful replies solve problems, build trust and show your audience you’re listening.
Gather Insights & Data
Every post, like, comment, and click tells a story. Social media gives you real-time insights into what your audience cares about, how they engage, and what drives action. With built-in analytics and custom reporting, we help you track performance, spot trends, and understand your audience on a deeper level. These insights don’t just measure success - they shape smarter strategies moving forward.
Case Studies
WAI O TAIKI BAY WATERSIDE
The Highest Growing New Zealand Suburb Since 2007
Pixi really got to know our business and work with us to define our marketing strategy. It's important for any business to be found on Google, and Pixi gave us the confidence that Wai O Taiki Bay Waterside's website was well-positioned and easily discoverable. Since the launch of our website, we've seen absolutely amazing results. I would recommend Pixi to any marketing manager who is looking to effectively promote their business or product to the right audience.
Marcel van Drongelen
Sales & Marketing Manager
Download 
80
Houses Sold300%
Increase in Branded Searches
GLOWORM LIGHTS
One of The Best MTB Lights in The World
"From the beginning, the relationship has been easy and driven by successful results. Emma and her team respect our input and listen to our needs. Together we establish our digital marketing plans and collaborate to ensure we are getting the best results. Regular and simplifed reporting make decision making fast. It is all possible by efficient communication and responsiveness. Thanks Pixi - keep up the good work."
Bruce Davey
Managing Director
316%
Increase in Goal Completions360%
Improvement in Organic Conversion Rate
DRIVELINE FLEET
The Leading Car Lease Company in New Zealand
“We've seen a dramatic rise in search impression share and also the conversion rate. Because Pixi has been able to create ads which people are responding to and putting them in front of them at the right time of the day as well, in a cost-efficient way. We've found that Pixi are remarkably open-minded group of people who are at the forefront of Google Ads.”
Stuart Macadam
Marketing Manager
52%
Increase in Avg. CTR63%
More Leads from Google Ads
GIFTBOX BOUTIQUE
The Most Reviewed & Popular Gift Box Company in New Zealand
“We are an online only business and we have to be sharp with our marketing dollar, they have proven consistently that they know what they are doing and we are well worth the investment. I would not hestitate to recommend Emma and the team when it comes to optimising your digital marketing campaigns.”
Katie Gray
Owner
700%
Increase in Revenue460%
Increase in Website TrafficPixi Digital is Trusted By
What Our Clients Say
Chris Phillips
Owner at Design DistilleryAbsolutely recommend! The Pixi team have a huge amount of knowledge and their attention to detail is amazing. Over the years we've worked with many digital marketing companies and can say that Pixi Digital are a cut above the rest.
Tracey Roberts
Marketing Manager at Global SurveyI highly recommend Pixi for SEO and SEM services. Simply put, they know their stuff, are great at getting resuls and are really easy to work with. You won't regret working with them, actually you will probably kick yourself for not doing it sooner.
Lance Manins
Managing Director at DrivelineThe team at PIXI are Awesome! Proactive and results driven meaning our marketing team gets supported with the best advice and ultimately amazing results across the Google and social media platforms!
Meyer Hart
Managing Director at Lenses OnlineThe Pixie team are very friendly and extremely knowledgeable. They answer all questions thoroughly and have a great understanding of what our company needs. The communication is excellent.
Denise Ferguson
Owner at Yoga SanctuaryAfter two false starts with other Marketing Agencies that didn't quite deliver the results that I had hoped, I am a huge fan of Pixi. Their attention to detail, patience with my lack of understanding of Google Ads and the results that I am beginning to see, I highly recommend this agency.
Bob Weston
Director at EntecPixi has done a great job of de-mystifying the world of SEO and Google Ads for us. The team is easy to deal with and provides helpful and constructive advice, they are focused on us getting value for money from our digital marketing. We've seen a great increase in our website conversions since we started using Pixi's services.
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What social media platforms to use for your business depends on where your audience spends their time and what content you can consistently produce. Instagram and Facebook are a solid starting point for most brands - great for building community and showcasing products or services. If you’re B2B, LinkedIn can be a powerful tool for reaching decision-makers. Pinterest is ideal for visually-driven content (especially for eCommerce, home, lifestyle, and wellness brands). At the same time, TikTok works well for brands with a playful, creative edge. The key isn’t being everywhere - it’s being active where it counts.
| Platform | Audience Age | Best Content Types | Best For | Primary Goals |
|---|---|---|---|---|
| 18–34 | Photos, Reels, Stories, Carousels | Lifestyle, eCommerce, Fitness, Food | Brand Awareness, Engagement, Sales | |
| 25–54 | Posts, Events, Groups, Videos | Local Businesses, Services, Communities | Customer Loyalty, Lead Gen | |
| 30–55+ | Articles, Infographics, Thought Leadership | B2B, Professional Services, Recruitment | Networking, B2B Leads, Hiring | |
| 25–45 | Pins, Infographics, Product Images | eCommerce, DIY, Home Decor, Wellness | Traffic, SEO, Product Discovery | |
| TikTok | 16–30 | Short-form Video, Trends, Behind-the-Scenes | Entertainment, Youth Brands, Creators | Reach, Virality, Brand Personality |
| X (Twitter) | 25–45 | Short Text, Threads, News Links | Tech, News, Startups, Thought Leaders | Thought Leadership, Real-time Updates |
| YouTube | 18–49 | Long-form Video, Shorts, Tutorials, Reviews | Education, Product Demos, Creators | Brand Authority, Education, SEO |
The frequency of social media posts depends on the platform, your goals, and how much quality content you can realistically create. Quality always beats quantity. It's better to post three solid, relevant pieces weekly than seven rushed ones. Focus on what your audience finds helpful, entertaining, or worth saving - and stay consistent.
💡 Most small to mid-sized businesses don't have the time, team, or budget to post daily across every platform. What is realistic is starting with a manageable schedule that prioritises consistency over volume - like 1-3 solid weekly posts on your most important social media channel. You can always build up from there.
You want a healthy mix of content that does three things: educates, entertains, and sells. The sweet spot is showing up as helpful and engaging - not just promotional. Most businesses do well with a 60/30/10 split: 60% helpful or educational, 30% community-focused, and 10% promotional. In terms of content format - it depends on your goals, your audience, and the time or resources you've got - but here are the core content types most businesses can use:
• Images & Graphics - Works well on: Instagram, Facebook, Pinterest, LinkedIn
• Blog Posts & Articles - Works well on: LinkedIn, Facebook, Pinterest
• Short-form Videos - Works well on: Instagram Reels, TikTok, YouTube Shorts
• Long-form Videos - Works well on: YouTube, LinkedIn
• Infographics & Data Visuals - Works well on: Pinterest, LinkedIn
Both paid social ads and organic posting have their place - but they do different jobs. Organic content helps build trust, community, and brand personality over time. Paid social media ads allow you to scale reach, get in front of new audiences, and drive quicker results like leads or sales.
If you're starting, organic is the foundation. It shows you're active, gives your brand a voice, and helps you learn what resonates. Once that's in place, paid ads can amplify what's working - boosting your best posts, running lead gen campaigns, or retargeting website visitors.
Using both strategically gives you the best of both worlds.
Most business owners don't have the time (or the headspace) to plan, post, and engage on social consistently. That's where we come in.
We can take it off your plate completely - or work with you to streamline the process. Whether it's content planning, post creation, community management, or running ads, we'll handle the heavy lifting while keeping your voice and brand front and centre.
You stay focused on your business - we'll make sure it shows up online.
Request a Proposal